Writing Website Copy that Attracts Readers
Writing Mistakes We Often Don't Realize We're Making
I grew up in the world of words, savoring juicy paragraphs that delighted the senses and went on for pages. As an English major, words were my thing!
But flash forward a few decades and I’ve learned something by becoming a copywriter for creatives. You don’t create website copy the same way you hammered out papers for English class. You need to learn a whole new set of rules, so that you can communicate clearly in a noisy world.
To help you knock your copy out of the park, I’ve got some action-packed, super easy writing tips that will take your website to the next level. Best of all, no English degree required.
Here are five actionable tips to take your copy from boring to beautiful!
Why Writers Should Use Active Voice
Here’s what makes writing difficult: we know what we’re trying to say, so we assume everyone else knows, too. It’s hard to get out of our own heads and see our work with someone else’s eyes. The good news, though, is that we can train ourselves to look for the most common areas of confusion and teach ourselves to eliminate the majority of them.
Here are some common errors you need to look for in all of your writing:
3 Things Your Website Needs
Do you remember what it’s like not to know how to tie your shoes? To write your name? To do a load of laundry?
When the human brain learns something new, it’s almost as if we develop amnesia. It’s nearly impossible to remember what it’s like not to know. That’s exactly how I feel about active and passive voice. Once I learned the difference, I nearly forgot the not-knowing, and now that I know, I can’t help but notice it in writing.
4 Ways to Know If Your Writing is Ready
The process of creating your website often goes something like this: decide which platform to use, purchase your domain, start creating your website, get stuck on what your website is supposed to include, worry that you’re missing something so you include everything.
It’s one thing to know you need a website, it’s another thing to know what you need on your website. Because of our confusion, we often throw in everything we can think of so we don’t miss anything. But the problem is that what we need most is often missed.
Let’s break it down into the 3 most important things your website needs to be effective.
5 Simple Tricks to Tighten Your Writing
Writers are notoriously picky, spending a whole lot of time critiquing their work and over-analyzing whether they need to change just one more thing. As a result, it can be hard to know when a piece is ready to publish or submit.
Here’s a truth we have to acknowledge as writers: the piece is never really finished. Regardless of how polished it is, there is always room for improvement. Writing is a creative endeavor, and creative pursuits don’t have a clear and finite ending point. They are an attempt to capture what it means to be human, and humans are ever-evolving and endlessly complex. It only makes sense that our creative pursuits will reflect who we are, and since we are changing and complex, our work will be, too.
There comes a point with every creative act where we decide it is finished because it accomplishes its goal, not because it’s perfect.
How to Offer Your First Lead Magnet with ConvertKit
I used to cringe whenever I deleted words I had written -- words that took energy to write, words I debated about using, and words I connected with emotionally. Now, I cheerfully delete them, and I even see it as a challenge to remove the unnecessary ones from my writing. Why? Because I’ve learned the mission of good writing is clarity, and if there’s anything extra that gets in the reader’s way, I want it gone.
It’s easier to edit your writing when you remember its mission.
Here are 5 tricks to tighten up your writing and remove what’s unnecessary.
Why Use Squarespace for Your Website?
You know you need an email list and you know the best way to gain new subscribers is by offering a lead magnet… but how exactly you’re supposed to do that is a little fuzzy, right?
If you’re already using ConvertKit, then you have everything you need to start right now. And if you’re not, may I suggest starting your free trial today? It is hands-down my favorite email service provider for bloggers, authors, and other creative entrepreneurs who want to prioritize their email list.
Now that we have that settled, let's get started, shall we?
The Simple Squarespace Design Hack To Save You Tons of Time
Squarespace launched in 2003 and has grown steadily since, gaining over a million customers over the years--for good reason. Squarespace has cornered the market in making beautiful, functional websites accessible to the average business owner. While many big businesses use Wordpress, it isn't the right fit for everyone. There are several reasons Squarespace is the smart choice for businesses and bloggers in every market.
Why Squarespace is Great for Writers
One of the main reasons I love Squarespace is that it looks so great right out of the box. There isn't a bad template, so whichever one you choose to get started is going to make you look like a pro. But when it comes to making sure your design aligns with your brand, you want to take the time to make changes to your template so that it all looks clean and congruent.
There are so many great features and different content blocks to use in Squarespace, so it can be a bit tricky to make sure everything is exactly how you want it. Typically, you can get most of your design and branding elements into Squarespace without much fuss. But, if you're anything like me, you've gone to create a new page with a content block you've never used and though "Ugh! Why doesn't that match my branding?"
Why I Ditched Wordpress for Squarespace
When I first started blogging, I used blogger. It was super simple to get started, was free to use, and I was able to write and publish my first blog post as soon as I joined.
The design was terrible, but its simplicity was great for getting words published quickly and easily. That's why, years later, I'm a huge fan of Squarespace.
Squarespace makes it simple to share your words with the world, yet has a beautiful design and amazing functionality.
Blogger makes it easy to publish your words, but lacks in design and functionality. Wordpress (which I did try out for a while and didn't love) has unlimited functionality and design potential but is not so simple for the average user.
I wanted to love Wordpress. Really, I did. I felt like that's where all the "grown up" entrepreneurs do business and if I didn't use Wordpress I'd be forever stuck at the kiddie table.
I tried really hard, but Wordpress couldn't stack up to Squarespace. After over a year of trying hard to get my Wordpress site to look half as good as my earlier Squarespace site and coming up against a dozen tech issues, I finally gave up.
I ditched Wordpress, rejoined Squarespace, and have committed myself till death do us part.