Why Use Squarespace for Your Website?

Squarespace launched in 2003 and has grown steadily since, gaining over a million customers over the years--for good reason. Squarespace has cornered the market in making beautiful, functional websites accessible to the average business owner. While many big businesses use Wordpress, it isn't the right fit for everyone. You can read about my own switch back to Squarespace after trying Wordpress for a while.

Here are several reasons Squarespace is the smart choice for businesses and bloggers in every market:

squarespace for businesses bloggers

DIY DNA

Squarespace was designed with the do-it-yourself user in mind, making it easy for people to maintain, update, and monitor their websites on their own. Building pages is a matter of dragging and dropping blocks in a page editor, and backend tasks are a snap with clearly labeled menus and panels.

Beautiful design that performs

Squarespace templates are beautifully and thoughtfully designed to incorporate cutting-edge UI (user interface) and UX (user experience) best practices, which means your website will have the best of the best in “form and function” right out of the box.

Responsive design

Mobile traffic now accounts for more than half of all website traffic. With that in mind, it’s critical that websites perform across any device and screen size. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time. In this day and age, a responsive design is non-negotiable.

Built-in search engine optimization (SEO) capabilities

Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search-friendly formatting, and other key elements are all easily managed. Each site also generates a sitemap automatically that helps Google crawl, understand, and rank a website. Read more about understanding and execution of SEO here.

Secure connections

Squarespace offers free SSL (Secure Sockets Layer) certificates for all Squarespace Domains and third-party domains connected and pointing to a Squarespace site. With SSL enabled, your clients’ website visitors will enjoy a secure connection on every page. With recent changes to Google's search algorithms, websites that have a secure connection are prioritized in ranking and search results.

Room to grow

Squarespace scales. Squarespace was designed for everyone from bloggers to musicians to online retailers, so you can be confident that it is robust and flexible enough to grow with you. It has kept up with all of the design and functionality needs I have with both of my businesses.

Peace of mind

Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is built right into Squarespace.

24/7 award-winning support

The Customer Care team at Squarespace is available seven days a week, 24-hours a day, and has won several awards for outstanding customer support. It's rare that I've needed to contact support but they have always been exceptional when I do.

 

If you're looking to make the switch to Squarespace, I'd love to work with you to help you create a phenomenal website for your business or brand.

SquarespaceTaryn Nergaard