Katie Anderson of Boutique39 Spa in Chilliwack, BC was recommended to me by a friend--the same friend who recommended me to her. I reached out to Katie to see if I could design her a beautiful, new Squarespace website. She agreed, and I was able to use my local business SEO skills to significantly improve her online presence.
Katie has 10 years experience in the spa industry. She has the passion and expertise to ensure her clients feel relaxed and renewed at every visit. Her clients speak highly of Katie's caring demeanor and high level of professionalism. Boutique39 Spa is a fully-licensed, home spa specializing in waxing, facials, massage, lash/brow tinting, manicures, and pedicures. Katie's passion for relaxation and professionalism translate into a truly spa-like escape.
SEO for Local Businesses
Utilizing SEO strategies for local businesses is crucial for securing the coveted page 1 spots in Google’s search engine. By optimizing Boutique39 Spa’s website during the design, Katie went from page 5 to page 1 in the search results within ONE WEEK of the launch of her new site.
Not only is the website ranking higher, but Katie has received feedback from new clients that it was her professional looking website that persuaded them to book an appointment with her.
Clean Design & Time-Saving Features
Katie created her original website using GoDaddy's website builder. Though it had all the information she needed, it lacked a clean design and much-needed white space. By separating her services by categories, I was able to decrease the amount of text on each page, making it easier on the eyes.
Katie also knew that she would eventually want to start booking appointments online. Squarespace makes it easy to integrate your booking program into your website so we knew that Squarespace would be a good fit for her long term.
Update on 03/12/2019: Last month, Katie successfully started booking appointments online through her website. This was simple for me to embed on her website via a form and buttons, in multiple locations on her site. This feature was frequently requested by her clients and has been exceptionally well-received. Katie says it has also saved her so much time now that she doesn't need to have multiple points of contact when each client wants to book.
Want to see Boutique39 Spa’s website in action?
If you live in the Fraser Valley, be sure to follow her on Instagram @boutique39spa